When I was a kid, we used to go shopping with a Tupperware bin of alphabetically organized coupons. If I wanted to buy Cereal, my brother and I would look through the C folder, and we were allowed to choose any cereal we wanted, as long as we had the coupon. (If we had the coupon, I would always pick S’mores Crunch.
Today, I still rely on my training from childhood to find a deal. However, rather than sift through a Tupperware bin, I scan through my Inbox to find the latest 30% off discount or Free Shipping promotion. But now I’m starting to wonder if the benefits of these promotions – these diamonds in the rough – truly outweigh the costs in terms of time and frustration in dealing with an exploding inbox. I tried to create filters, but I quickly realized that for each filter I set, it seemed like there were three more brands that popped-up and needed to be dealt with. It was like trying to save time by, well, wasting time. That didn’t make sense. I also found that for those brands I did filter, it was out of sight, out of mind. I meant to go back to them. I really did. But once they were gone, they were gone. So I still missed deals that I wanted to find.
And, of course, there were the angry phone calls and texts. “Did you get my email?” “What email?” “I sent it to you this morning!” Oh…right, that one. My personal messages were getting lost in the shuffle, buried and seemingly gone forever. So now I was stuck trying to create filters, incessantly delete, unsubscribe then resubscribe, bug my friends to forward me deals for brands I didn’t want to sign up for anymore (you know, those 3x-a-day email offenders) only to lose THOSE forwards in my inbox. ERGGHHH!!! What a mess.
PhilterIt takes care of all of that for me. I import my existing account (no changing addresses), select the brands I want to follow, and then I’m brought to my inbox. I have all the brands I care about right there in front of me. I can click or unclick the filter on my mail feed, so that only personal messages are highlighted. And I can set up new icons by dragging and dropping – so now my friends and family have their own homes within my inbox.